THE KLAVIYO SECRET
Let's make this dead simple...
Your ecom biz is made up of a system of systems. Your Marketing System is made up of a Frontend System (getting more customers) and a Backend System (making customers worth more). Your Profit is directly related to the difference between your avg Cost to Acquire a Customer (CAC) on the Frontend and your avg Customer Lifetime Value (CLV) on the Backend. Makes sense, right? Sadly, 90% of 7-8 figure DTC brands with 1-9 employees fail within 5 years. Why? BECAUSE their CAC:CLV ratio was completely JACKED.
In other words... they ran out of money. They didn't make enough money back from the customers they spent money to get.
Our goal is simple: to help you NOT be one of them.
We help you go from THIS...
When your CLV is less than, equal to, or only slightly more than your CAC, your profitability sucks.
You end up with no money leftover to invest into more acquisition, improve your product, or put in your pocket.
Amateur brand owners try to solve this by doubling down on efforts to reduce their CAC (while putting their backend marketing on the backburner). Big mistake.
The problem is... there's a limit to how much you can lower your CAC. And with rising ad costs, restrictions, and heavy-handed control of 3rd party ad channels, slight improvements (if any) don't move the needle.
Smart brand owners, on the other hand, know there's NO LIMIT to how much you can increase CLV.
So they prioritize making their customers more valuable to themselves (increasing CLV) than their competition's customers are to them. This allows the smart brand owners to intentionally spend more to acquire customers, gain market share, and still have more money leftover to do w/e the heck else they want with it.
However, Responsible brand owners take it a step further... they set up a Backend Marketing MACHINE. That increases CLV. Systematically. Reliably. In the background. And best of all... compounds onto itself, amplifying your results the longer it runs...
"We do not just 'do email marketing' for our clients. We use email marketing to engineer and install Klaviyo CLV Machines for our clients.
If you're just looking for someone to press the buttons in Klaviyo, set up some generic flows, and batch and blast campaigns to your list just so you can check email marketing off the to-do list... you can find hundreds of email marketers on Fivver who will do it for much cheaper than us.
If you're looking for a proven, simple, effortless, extremely high-leverage solution to maximize your profit, see our offer below." - Brandon Villano - Founder, Lead Klaviyo Strategist, CLV Consultant
ONE PRODUCT, TWO OPTIONS
We'll turn your 'underutilized'/'outdated' Klaviyo account into a Klaviyo CLV Machine that focuses on 3 levers: 1) Converting more of your traffic into new customers, 2) Making you more profit per customer, and 3) Cultivating compounding customer TRUST and loyalty. Systematically. Reliably. In the background. Without you having to do anything but fill out a form and approve some emails. Apply and book a call now →
OPTION I: BASIC KLAVIYO MACHINE -
You'll get: an automated Klaviyo account leveraging the 80/20 core systems needed to transform your Klaviyo results and lay the foundation for increasing returns.
OPTION II: OPTIMAL KLAVIYO MACHINE -
You'll get: an automated Klaviyo account that is so comprehensive and works so well on autopilot that you won't even need to send manual email campaigns.
Revenue from Klaviyo
(in the last year)
AVG % of Revenue from Klaviyo
Klaviyo accounts audited/built/owned
FIRST STEP: APPLY AND BOOK CALL
NOTE: We’re a small team of specialists. To ensure results, our capacity allows us to onboard no more than 9 new clients each month. We won't use fake countdown timers to rush you, but depending on timing, we may or may not have openings. Therefore, we recommend applying as soon as possible to secure your spot.
AS MICHAEL JORDAN SAID, "LET YOUR GAME SPEAK"...
(NOTE: all "Percentages of Revenue from Klaviyo" are calculated using Klaviyo's default attribution settings of a 5-day open/click window.)